Because of Ellen Paris’ long career as a journalist and editor, she knows how the media works. She’s found that approaching editors and decision makers by making their job easy and creating clear and concise story ideas designed to fit a specific section within a publication including a headline an editor can use nets the best results. Based on her own personal media experience, she writes attention grabbing query letters that editors read suggesting story ideas they want. 

Ellen Paris works in two ways. She, custom crafts story ideas then researches and targets specific sections and segments where those stories would best fit for a variety local, regional, national, trade, print, broadcast and electronic media outlets. She also researches the various media opportunities available within a publication and then creates story ideas that work specifically for those sections and departments. This proves effective as opposed to  “dialing for dollars” as they say by throwing a bunch of ideas out there and seeing what may work.